I definitely agree. Do you think there's some value in making it easier for companies to promote a "positive form of conspicuous consumption"? Or do you think t

I definitely agree. Do you think there's some value in making it easier for companies to promote a "positive form of conspicuous consumption"? Or do you think the action is more of a means in itself? For example, if AZ said "Hey users of instagram (or users of AZ product that just sold), we're going to let you decide which cause some of this money goes to," would that create a delta in value from the original proposition?