> In 2023 The Verge described the business model of the company as "publish[ing] content designed to rank highly in Google search for "high-intent" queries and

> In 2023 The Verge described the business model of the company as "publish[ing] content designed to rank highly in Google search for "high-intent" queries and ... monet[izing] that traffic with lucrative affiliate links.", with a particular focus on financial content such as credit cards.[16] https://en.wikipedia.org/wiki/Red_Ventures https://en.wikipedia.org/wiki/Red_Ventures