I think this has been observed by others too: > Snapchat’s UI Receives Backlash From Users for being too complicated. However, Snapchat’s user experience is no

I think this has been observed by others too: > Snapchat’s UI Receives Backlash From Users for being too complicated. However, Snapchat’s user experience is not bad. It’s actually an incredibly smart design. Their challenging user experience is what keeps them relevant to their primary target audience: teenagers and millennials. > It keeps the adults out..Snapchat is a safe place for teens. They intentionally made the user interface challenging to grasp in order to make it difficult for adults to use. Most adults would not bother putting up the effort to learn how to use the app, leading to its abandonment. All content is ephemeral with strict limitations on editing. Most content is sent privately, and no content can be publicly rated or compared. Adults would not bother putting up the effort to learn how to use the app, leading to its abandonment. This limits Snapchat’s user base to teenagers. https://uxmag.com/articles/how-snapchat-and-netflix-break-ux-design-principles https://uxmag.com/articles/how-snapchat-and-netflix-break-ux...