Which service were you referring to with "I killed a startup by swapping one-time payments for recurring ones"? Was it something that the average user would exp

Which service were you referring to with "I killed a startup by swapping one-time payments for recurring ones"? Was it something that the average user would expect was priced with one-time payment, or subscription? What was the ratio of the one-time payment to subscription price? How did those pricings compare to competitors? As a user of indie apps, I think in general people expect the basic version for a reasonable one-time payment, you never know if the developer's going to go become inactive, stop actively maintaining it or get hampered by OS/API changes. The developer can always later on release major upgrades at higher prices (one-time or subscription). I think users are deeply wary of monetization schemes and rug-pulls - a few bad incidents got the whole proposition a bad rep. I'm also much more likely to recommend to people I know an app that's sold by modest one-time payment (or freemium) than subscription.