How do you show your superiority to people whose prejudices or misunderstandings make them unable to recognize it? By drawing a handful of very simple diagrams

How do you show your superiority to people whose prejudices or misunderstandings make them unable to recognize it? By drawing a handful of very simple diagrams. "This is what a database that you may know looks like". "And this is how our database looks in comparison". And by elaborating with a HTML <table>: "Our Database" vs "Their databases". It's not rocket science, really.