Usually the issue is you can’t encourage creative risk taking with structured austerity. Structured austerity is about improving operational efficiency and ther

Usually the issue is you can’t encourage creative risk taking with structured austerity. Structured austerity is about improving operational efficiency and there’s a place for that. But at companies that survive and thrive on creative risk taking, giving the reigns to the CPAs kills the culture. I think it’s usually a sign of success that to protect the golden goose you stop taking creative risks and focus on operational efficiency. Macroeconomic conditions really matter a lot more for capital intensive enterprises like manufacturing, refining, real estate, etc. Most creative / R&D based companies are much less cost of capital sensitive and frankly low interest rates matter a heck of a lot less for their planning and operations.