3 ms·

I had some experience with this after setting up social media accounts for a conference that I took over in March. LinkedIn is beating them all, significantly.

I had some experience with this after setting up social media accounts for a conference that I took over in March. LinkedIn is beating them all, significantly. Instagram is next, which surprised me all little. After that it was X and then finally YouTube, which didn't have any content until September so it will likely/hopefully overtake some soon. Threads AND Facebook have been kinda terrible. We just shuttered the Threads account and probably getting ready to do the same for the Facebook account. Threads just picked up some followers from Instagram after the initial launch. Mastodon has a low follower count, but solid engagement among the followers who are there at least. Keeping that one around longer. We may try Bluesky at some point and I'll continue remaining open to trying new things as they come out, but nothing made me optimistic about Threads from our trial so far. Here's the report: https://twitter.com/CodesCarolina/status/1744410822720303348 https://twitter.com/CodesCarolina/status/1744410822720303348

CharlesW 3y ago
> LinkedIn is beating them all, significantly. Seems like your metric is "follows for the sake of follows", which is a vanity metric that's easily gamed. What conversion actions are you measuring, and how are they doing?
- brightball 3y ago
  As somebody who’s learning social media, followers and my own perceptions are pretty much all I’m measuring. If there’s a way to game follower count, it’s happening without me doing anything to game it. Engagement is best on our email list, which is nearly parallel with LinkedIn and we’ve got a 40% open rate there. These numbers are essentially from setting up our Substack and broadcasting the posts out to various different platforms. As somebody with no idea what they are doing and limited time, what should I be measuring?

CharlesW 3y ago

> LinkedIn is beating them all, significantly. Seems like your metric is "follows for the sake of follows", which is a vanity metric that's easily gamed. What conversion actions are you measuring, and how are they doing?

brightball 3y ago
As somebody who’s learning social media, followers and my own perceptions are pretty much all I’m measuring. If there’s a way to game follower count, it’s happening without me doing anything to game it. Engagement is best on our email list, which is nearly parallel with LinkedIn and we’ve got a 40% open rate there. These numbers are essentially from setting up our Substack and broadcasting the posts out to various different platforms. As somebody with no idea what they are doing and limited time, what should I be measuring?