on the contrary, profit is an accounting treatment see amazon, who famously strive to show no profit by plowing profits back into growth expense so return (ag

on the contrary, profit is an accounting treatment see amazon, who famously strive to show no profit by plowing profits back into growth expense so return (aggregate all forms) on equity, and revenue, are more interesting, since one gives you vector and the other gives you scale. so it's one of those statements that seems right, then seems wrong, then seems right again, depending on your level of thinking about it // making no claims about the blogger, they could be in the first camp rather than the third