How do they make any user do anything? These aren't water utility companies, there is a limit to how they can be fined and still compete. I assume many things a

How do they make any user do anything? These aren't water utility companies, there is a limit to how they can be fined and still compete. I assume many things are already priced at the highest number the market will pay. How, for example, will FB/meta pass the cost to social-network end users?