They are still trading revenue for growth... For consumer companies, that's a pretty well trodden path. There's value creation and value extraction. I can sa

They are still trading revenue for growth... For consumer companies, that's a pretty well trodden path. There's value creation and value extraction. I can say, knowing some folks at WordPress, that they've been utterly focused on value creation since the get-go (makes sense given that they doubled the # of blogs they host in the past year). As the article states, they just hired a CFO and a general counsel. Money quote (literally): "West will be in charge of all things financial and operational. “When you see this much usage, you know there’s an extraordinary revenue opportunity,” he told me."