Agree. It's safe to ignore such articles. On the other hand, we'd do ourselves a disservice if we ignored: a fine is not a fine if it doesn't cause pain. As it

Agree. It's safe to ignore such articles. On the other hand, we'd do ourselves a disservice if we ignored: a fine is not a fine if it doesn't cause pain. As it is, these relatively small fines to large companies are simply the cost of doing business. The behaviour does not change.