Very true article and it's a pretty shit model for innovation! I want to launch a business which requires investing a lot of resources per customer. Think, the

Very true article and it's a pretty shit model for innovation! I want to launch a business which requires investing a lot of resources per customer. Think, the users pay 100$ and I spend 80$ in resources straight away, transform the resources in a peculiar way and provide it to the customer. I have already tried this and failed due to occasional credit card fraud and sneaky chargebacks from users AFTER having used resources. Now, being a small business (zero employees) I can't afford to stomach losses for months, invest into marketing and then wait until 100x growth bring me some profits. Just because of fraud being the problem of the seller and not of the cardholder, my choices are: 1. Go to parasitic VCs and convince them to give me money, in the hope I'll be profitable in a few years 2. Sell 1 on 1 to trusted companies - which doesn't work if you're selling B2C, increase your sales cost and bar you from a typical SaaS paths with random customers 3. Accept only crypto-currency payments - but nobody will bother to convert money to purchase something when they are used to just use their credit card