3 ms·

They reached 100M users without any advertising. Purely word of mouth.

• herbst 3y ago
  Pretty sure there was (and still is) a very obvious button in Instagram, they didn't spend money on advertising is what I understood. At 1.2 billion monthly users that's a pretty average CTR for that kind of thing. A little extra because threads still isn't available worldwide so some traffic was just lost.
  • zimpenfish 3y ago
    > they didn't spend money on advertising is what I understood They didn't have to, though - the news outlets were running stories on Threads and its impending arrival nearly every day. To claim, as GP does, it was entirely "organic" is nonsense.
    • etchalon 3y ago
      Press mentions are generally considered "organic".
  • threeseed 3y ago
    Instagram promotion was added in September [1]. Threads reached 100M users in July [2]. [1] https://www.insiderintelligence.com/content/threads-banks-on-instagram-promotion-combat-declining-engagement https://www.insiderintelligence.com/content/threads-banks-on... [2] https://www.forbes.com/sites/siladityaray/2023/07/10/with-100-million-users-in-five-days-threads-is-the-fastest-growing-app-in-history/?sh=78f0bbb149ab https://www.forbes.com/sites/siladityaray/2023/07/10/with-10...