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It's kinda awkward that they insist on that 100 mil in 5 days number when they compare to apps that didn't have the half world available to aggressively adverti
by herbst 3y ago
It's kinda awkward that they insist on that 100 mil in 5 days number when they compare to apps that didn't have the half world available to aggressively advertise to for free.
- threeseed 3y agoThey reached 100M users without any advertising. Purely word of mouth.
- herbst 3y agoPretty sure there was (and still is) a very obvious button in Instagram, they didn't spend money on advertising is what I understood. At 1.2 billion monthly users that's a pretty average CTR for that kind of thing. A little extra because threads still isn't available worldwide so some traffic was just lost.
- zimpenfish 3y ago> they didn't spend money on advertising is what I understood They didn't have to, though - the news outlets were running stories on Threads and its impending arrival nearly every day. To claim, as GP does, it was entirely "organic" is nonsense.
- etchalon 3y agoPress mentions are generally considered "organic".
- threeseed 3y agoInstagram promotion was added in September [1]. Threads reached 100M users in July [2]. [1] https://www.insiderintelligence.com/content/threads-banks-on-instagram-promotion-combat-declining-engagement https://www.insiderintelligence.com/content/threads-banks-on... [2] https://www.forbes.com/sites/siladityaray/2023/07/10/with-100-million-users-in-five-days-threads-is-the-fastest-growing-app-in-history/?sh=78f0bbb149ab https://www.forbes.com/sites/siladityaray/2023/07/10/with-10...