6 ms·
Tell me you didn’t read the article without telling me. They used a small team to build an app in 5 months that handled going from 0 to 100 mil users in 5 days
by HatchedLake721 3y ago
Tell me you didn’t read the article without telling me.
They used a small team to build an app in 5 months that handled going from 0 to 100 mil users in 5 days.
Doesn’t sound neither lots of money and engineering, or false idea if it had 100 mil signups in 5 days.
- herbst 3y agoIt's kinda awkward that they insist on that 100 mil in 5 days number when they compare to apps that didn't have the half world available to aggressively advertise to for free.
- threeseed 3y agoThey reached 100M users without any advertising. Purely word of mouth.
- herbst 3y agoPretty sure there was (and still is) a very obvious button in Instagram, they didn't spend money on advertising is what I understood. At 1.2 billion monthly users that's a pretty average CTR for that kind of thing. A little extra because threads still isn't available worldwide so some traffic was just lost.
- zimpenfish 3y ago> they didn't spend money on advertising is what I understood They didn't have to, though - the news outlets were running stories on Threads and its impending arrival nearly every day. To claim, as GP does, it was entirely "organic" is nonsense.
- etchalon 3y agoPress mentions are generally considered "organic".
- threeseed 3y agoInstagram promotion was added in September [1]. Threads reached 100M users in July [2]. [1] https://www.insiderintelligence.com/content/threads-banks-on-instagram-promotion-combat-declining-engagement https://www.insiderintelligence.com/content/threads-banks-on... [2] https://www.forbes.com/sites/siladityaray/2023/07/10/with-100-million-users-in-five-days-threads-is-the-fastest-growing-app-in-history/?sh=78f0bbb149ab https://www.forbes.com/sites/siladityaray/2023/07/10/with-10...