Have been watching this unfold over twitter the past couple days and all I can think to say is that Carta really, really needs to hire a communications director

Have been watching this unfold over twitter the past couple days and all I can think to say is that Carta really, really needs to hire a communications director. This situation is really not that terrible (Carta is trying to monetize via secondary markets, customers were not aware), and could easily be served via one of two options: 1 - divest from secondary markets, apologize, immediately highlight what’s next and how this will be remedied 2 - inform customers this is Carta’s way forward and accept losing some customers to make a lot more money on secondary markets These are both equally acceptable in light of these events. What’s not acceptable is your CEO ranting on twitter and Medium pretending nothing’s happening, that it’s a one-off event when there’s evidence to the contrary, and attacking the customers who brought this to light. This is 100x more applicable when the customer is someone like Linear which is a huge thought leader and one of SV’s golden children at the moment, and your market is other startups who will likely have shared investors, shared networks etc.