I remember predictions that cable TV practices (bundling/ads/high prices) would eventually get into the "easy/cheap/fast" streaming tech and undermine its newfo

I remember predictions that cable TV practices (bundling/ads/high prices) would eventually get into the "easy/cheap/fast" streaming tech and undermine its newfound value. Even if streaming prices were just as bad as cable TV, you have to admit that the lock-in effects are minimal and that's pretty great on its own: no hardware, no-contracts, no brick-and-mortar, no service appointments or technicians, etc. With that in mind, I don't mind at all if companies are implementing these tactics. The barriers to compete are now way lower and the situation is much better for consumers (compared to ISP entertainment).