4 ms·

Fewer skus seems like a massive simplifier to me. The SE and the mini seem to me like their “cheaper” line. I love my iPhone 13 mini for form factor.

FirmwareBurner 3y ago
Have you ever compared the low-res dim IPS display of a €400+ SE to the much cheaper Samsung A34/A54 that ship with bright 1080p OLED high refresh displays with 128GB to boot? It's not even a competition. And yes the display matters the most to most consumers as that's the primary interface the user has to the phone. A small dim 720p IPS display doesn't cut it anymore in 2024 especially at €400+ price point where Android competition eats it. >Fewer skus seems like a massive simplifier to me What use is fewer SKUs if nobody is buying them? Nobody in my country(not USA where iPhone is king due to iMessage lock-in and high income) is buying the SE because at that price it's terrible value for money compared to the competition. Everyone is buying mid priced Androids and those with money buy the Pro iPhone but never the SE because it's just shit value. Apple needs to replace the SE with something more modern with bigger OLED and then it will sell.
- notyourwork 3y ago
  Not sure Apple is targeting your market segment then. Clearly they are doing something right considering their revenue, value and performance. The 13 mini has an oled display, not sure what you’re disagreeing with.
- timeon 3y ago
  I'm not from US but I bought SE. Not sure about situation now as it was ~5 years ago and it still works.
- yftsui 3y ago
  SE 3rd gen is a great small phone, not sure why you say its screen is dim. Glad Samsung worked out for you, that’s the benefit of competition. It’s good that Apple wasn’t able to grip all segments of the market.
  - FirmwareBurner 3y ago
    >SE 3rd gen is a great small phone, not sure why you say its screen is dim Because I have a work provided SE3 and the display is worse than on my ancient 2012 Samsung S3, let alone a modern budget Samsung OLED like the A54. It's far gar too expensive for what it offers when you look at the EU market and competition. It boggles my mind how Apple is selling 2008 display tech at over €400+ when all their cheaper competitors habe bright high refresh rate OLEDs and more storage to boot. No surprise it's not selling well to consumers here. It's only great if you need the cheapest possible new iphone for the ecosystem, which is why businesses buy fleets of them for the workforce.
    - ravetcofx 3y ago
      I'm not an apple Fan or user, but Rather than screen and other specs, they go for powerful CPU which is probably a small order of magnitude faster than the entry level chips Samsung puts in their budget line. This gives Apple freedom to update it for years.
      - wkat4242 3y ago
        So does Samsung. My work A52s is 3 years old, still going strong and getting all the latest os upgrades. For my private phone I bought an S23 flagship. Fastest SoC you can buy from Qualcomm and 120Hz oled, real dualsim, Telefocus camera. And that for less than 100€ more than an iPhone SE :) I also love the added features like the DeX desktop mode, I use it a lot at work where our computers are severely locked down. Just plug the phone into the docking station and i have my personal pc with 5G unrestricted uplink.
- wkat4242 3y ago
  Also here in Europe the SE is 579€ not 429$ which makes it an even worse deal.

FirmwareBurner 3y ago

Have you ever compared the low-res dim IPS display of a €400+ SE to the much cheaper Samsung A34/A54 that ship with bright 1080p OLED high refresh displays with 128GB to boot? It's not even a competition. And yes the display matters the most to most consumers as that's the primary interface the user has to the phone. A small dim 720p IPS display doesn't cut it anymore in 2024 especially at €400+ price point where Android competition eats it. >Fewer skus seems like a massive simplifier to me What use is fewer SKUs if nobody is buying them? Nobody in my country(not USA where iPhone is king due to iMessage lock-in and high income) is buying the SE because at that price it's terrible value for money compared to the competition. Everyone is buying mid priced Androids and those with money buy the Pro iPhone but never the SE because it's just shit value. Apple needs to replace the SE with something more modern with bigger OLED and then it will sell.

notyourwork 3y ago
Not sure Apple is targeting your market segment then. Clearly they are doing something right considering their revenue, value and performance. The 13 mini has an oled display, not sure what you’re disagreeing with.
timeon 3y ago
I'm not from US but I bought SE. Not sure about situation now as it was ~5 years ago and it still works.
yftsui 3y ago
SE 3rd gen is a great small phone, not sure why you say its screen is dim. Glad Samsung worked out for you, that’s the benefit of competition. It’s good that Apple wasn’t able to grip all segments of the market.
- FirmwareBurner 3y ago
  >SE 3rd gen is a great small phone, not sure why you say its screen is dim Because I have a work provided SE3 and the display is worse than on my ancient 2012 Samsung S3, let alone a modern budget Samsung OLED like the A54. It's far gar too expensive for what it offers when you look at the EU market and competition. It boggles my mind how Apple is selling 2008 display tech at over €400+ when all their cheaper competitors habe bright high refresh rate OLEDs and more storage to boot. No surprise it's not selling well to consumers here. It's only great if you need the cheapest possible new iphone for the ecosystem, which is why businesses buy fleets of them for the workforce.
  - ravetcofx 3y ago
    I'm not an apple Fan or user, but Rather than screen and other specs, they go for powerful CPU which is probably a small order of magnitude faster than the entry level chips Samsung puts in their budget line. This gives Apple freedom to update it for years.
    - wkat4242 3y ago
      So does Samsung. My work A52s is 3 years old, still going strong and getting all the latest os upgrades. For my private phone I bought an S23 flagship. Fastest SoC you can buy from Qualcomm and 120Hz oled, real dualsim, Telefocus camera. And that for less than 100€ more than an iPhone SE :) I also love the added features like the DeX desktop mode, I use it a lot at work where our computers are severely locked down. Just plug the phone into the docking station and i have my personal pc with 5G unrestricted uplink.
wkat4242 3y ago
Also here in Europe the SE is 579€ not 429$ which makes it an even worse deal.