Scamming people into becoming part of a scamming-pyramid is how lots of these larger-scale scams work. See also: the business/life/whatever "coaching" industry.

Scamming people into becoming part of a scamming-pyramid is how lots of these larger-scale scams work. See also: the business/life/whatever "coaching" industry. The real money's not in coaching ordinary folks, it's in coaching (i.e. scamming) coaches, including convincing people to become coaches so you can scam them.