I think the point is more that "OS Components" - updates, drivers, optional components-- are an entirely different universe than "third-party and purchasable co

I think the point is more that "OS Components" - updates, drivers, optional components-- are an entirely different universe than "third-party and purchasable content", which is what you'd expect the "store" to focus on. They should not be using basic OS features as a wedge to make sure you open that precious Store icon and log in. Nobody wants that, and the only person who needs it is some mid-manager at Microsoft whose bonus is tied to store numbers.