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What all the healthcare obsession, self improvement fads and quitting in the article reminds me of is a segment from Baudrillad in America (1989), who anticipat
by Barrin92 3y ago
What all the healthcare obsession, self improvement fads and quitting in the article reminds me of is a segment from Baudrillad in America (1989), who anticipated this:
"This omnipresent cult of the body is extraordinary. It is the only object on which everyone is made to concentrate, not as a source of pleasure, but as an object of frantic concern, in the obsessive fear of failure or substandard performance, a sign and an anticipation of death, that death to which no one can any longer give a meaning, but which everyone knows has at all times to be prevented[...]
This ‘into’ is the key to everything. The point is not to be nor even to have a body, but to be into your own body. Into your sexuality, into your own desire. Into your own functions, as if they were energy differentials or video screens. The hedonism of the ‘into’: the body is a scenario and the curious hygienist threnody devoted to it runs through the innumerable fitness centres, bodybuilding gyms, stimulation and simulation studios that stretch from Venice to Tupanga Canyon, bearing witness to a collective asexual obsession. This is echoed by the other obsession: that of being ‘into’, hooked in to your own brain. What people are contemplating on their word-processor screens is the operation of their own brains. It is not entrails that we try to interpret these days, nor even hearts or facial expressions; it is, quite simply, the brain. We want to expose to view its billions of connections and watch itoperating like a video-game. All this cerebral, electronic snobbery is hugely affected - far from being the sign of a superior knowledge of humanity, it is merely the mark of a simplified theory, since the human being is here reduced to the terminal excrescence of his or her spinal chord. But we should not worry too much about this: it is all much less scientific, less functional than is ordinarily thought. All that fascinates us is the spectacle of the brain and its workings. What we are wanting here is to see our thoughts unfolding before us - and this itself is a superstition"
- ta2112 3y agoI like this quote! Was going to buy it on Kindle, but it's only available in print. It was reprinted with illustrations in 2010. Maybe the library has a copy. Thanks!