I hope that the 2024 word of the year has a more can-do attitude. Awareness doesn’t automatically lead to problem solving. Problem solving does. Maybe the 2024

I hope that the 2024 word of the year has a more can-do attitude. Awareness doesn’t automatically lead to problem solving. Problem solving does. Maybe the 2024 word can be something like nichization. In which more and more people and organisations solve a niche problem in a superb way. It would be a direct counter to enshittification because large organizations are usually not flexible enough to fix very specific problems.