Yes, ad money built a lot of the web. I’m not saying it’s evil on a conceptual level, but rather that a lot of companies start failing when they switch from thi

Yes, ad money built a lot of the web. I’m not saying it’s evil on a conceptual level, but rather that a lot of companies start failing when they switch from thinking about what their users would like which happen to be ad supported as opposed to building products which are designed around ad revenue first. It’s what gives you things like Google+ but also things like social media sites optimizing for outrage or other low-quality interactions which maximize ad sales revenue. YouTube has obviously done well, but look at everything they’ve done since the ad sales mentality dominated their thinking. Stuff like Google+ happens when you are thinking “we need X to keep Facebook from cutting into our ad revenue, therefore our users will use X” rather than asking “what will our users like more than Facebook?”. The other side is what we saw with things like Stadia, GCP, or G-Suite where executives used to the ad model have trouble with other business models. The problem there again isn’t that ads are evil but rather that you need to understand your users and what they want so you can think about the product the right way.