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Is calling your SaaS "X for Y" good marketing?
- dotcoma 3y agoIMHO it’s lazy, and lazy can’t be good. Uber for dry cleaners. Interesting. Uber managed to lose over $ 30 B —- how much do they plan to lose?
- dustingetz 3y agoX for Y is more for angel investor facing first hook where X is a (current) darling startup that angel investors are excited about. the form works because they are forced to invest by feel due to lack of information--and anchoring yourself to X creates a positive association. it is likely too constraining and inarticulate to be helpful with a real investor, and useless with customers for the same reason.
- warrenm 3y agoIt's a weak first pass at an elevator pitch for something you do not understand (as the pitcher), and something you do not expect the pitchee to grok, etiher