While it is a lovely sentiment and I know I do personally prefer quiet pages, it is also the case that if you love A/B testing you will notice that clutter work

While it is a lovely sentiment and I know I do personally prefer quiet pages, it is also the case that if you love A/B testing you will notice that clutter works. Each distraction is a chance for the consumer to swap from consuming (which costs us money) to whatever the profitable activity we are pushing is. This is part of what I think subscription sites could offer, though I don't know of any that do. If consuming content makes you money, you can optimize for enjoyability of content consumption.