I do think there's something useful here. It's like having photographers PGP sign all their images, but with an actually workable UX, and with keys (presumably)

I do think there's something useful here. It's like having photographers PGP sign all their images, but with an actually workable UX, and with keys (presumably) stored in a secure enclave within the camera body. This is good. I just think that marketing teams are inevitably going to oversell it. The moment someone posts an obviously fake image to social media, with all checks from this tech giving the green light, it will destroy the public's confidence in it. The actual usefulness of the tech is nuanced, and it will be a struggle to convey it meaningfully (to technical and non-technical audiences alike)