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> Usually about 75 per cent of all gym memberships are taken out in the month of January. That's a pretty wild claim to include without a source... I googled
by illnewsthat 3y ago
> Usually about 75 per cent of all gym memberships are taken out in the month of January.
That's a pretty wild claim to include without a source...
I googled it and found a source that said 12% of signups in January compared to average 8% the rest of the year which sounds a lot more realistic. [1]
[1] https://www.ihrsa.org/improve-your-club/how-to-keep-resolution-busters-from-busting-your-gyms-bottom-line/ https://www.ihrsa.org/improve-your-club/how-to-keep-resoluti...
- BLKNSLVR 3y agoIf one was to be loose with the application of statistics, one could say that January has 50% more signups than the average for other months. This could reasonably be Chinese-whispered to become that 75% statistic.
- 6510 3y agoWhile every year comes with a January 75% sounds like a fish story.
- jack_pp 3y agothis article is from 2015, maybe people wised up. I remember I once joined a gym with a 3 month prepay and never went even once. After the 3 months were up they called me asking if I want to renew lol. Safe to say I never since payed for more than a month
- truculent 3y agoCould it mean 75% of a given year’s memberships are active in January? Probably an overly generous interpretation…