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> This means that everything from the window in your car to the screen on your laptop to the glass on your front door can now possess an invisible image sensor.

by teeray 3y ago

> This means that everything from the window in your car to the screen on your laptop to the glass on your front door can now possess an invisible image sensor. Retailers, marketers, and data brokers are salivating.

autoexec 3y ago
I can't wait until the windows in our homes plaster ads over everything every time we look outside. It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.
- from-nibly 3y ago
  how would an image sensor display ads?
  - autoexec 3y ago
    > Holographic 3D content permits more design, branding, guidance and information functions. For example, side and rear windows can be used for eye-catching Car2X communications. It is also possible to black out window glass or make projected text and images visible only from the inside or outside. Video content is also supported. (https://www.zeiss.com/corporate/en/about-zeiss/present/newsroom/press-releases/2023/microoptics-ces.html https://www.zeiss.com/corporate/en/about-zeiss/present/newsr...)
- ProfessorLayton 3y ago
  I'm not sure where you live, but in many places there's strict city/county level ordinances restricting signs (Particularly lit up signs) and advertising. There's a reason people's backyards aren't littered with billboards. Anyone that's experienced a cracked windshield understands that this won't be going anywhere outside of some very niche and expensive cars.
  - itishappy 3y ago
    > Anyone that's experienced a cracked windshield understands that this won't be going anywhere outside of some very niche and expensive cars. Don't do the whole windshield. My car uses a bit of plastic on the dash to reflect a display. I love it! https://i.imgur.com/jXfWf5b.png https://i.imgur.com/jXfWf5b.png
- dr_kiszonka 3y ago
  I think it may be more cost effective to put ads in subsidized smart glasses and contact lenses. (A little dystopian, I know.)

by teeray 3y ago

autoexec 3y ago

I can't wait until the windows in our homes plaster ads over everything every time we look outside. It'll sure be distracting when it's the windshields of our cars, but I do look forward to the legal drama when companies get sued for painting their "holographic" ads on top of the adspace other people already paid to pollute with their own advertisements.

from-nibly 3y ago
how would an image sensor display ads?
- autoexec 3y ago
  > Holographic 3D content permits more design, branding, guidance and information functions. For example, side and rear windows can be used for eye-catching Car2X communications. It is also possible to black out window glass or make projected text and images visible only from the inside or outside. Video content is also supported. (https://www.zeiss.com/corporate/en/about-zeiss/present/newsroom/press-releases/2023/microoptics-ces.html https://www.zeiss.com/corporate/en/about-zeiss/present/newsr...)
ProfessorLayton 3y ago
I'm not sure where you live, but in many places there's strict city/county level ordinances restricting signs (Particularly lit up signs) and advertising. There's a reason people's backyards aren't littered with billboards. Anyone that's experienced a cracked windshield understands that this won't be going anywhere outside of some very niche and expensive cars.
- itishappy 3y ago
  > Anyone that's experienced a cracked windshield understands that this won't be going anywhere outside of some very niche and expensive cars. Don't do the whole windshield. My car uses a bit of plastic on the dash to reflect a display. I love it! https://i.imgur.com/jXfWf5b.png https://i.imgur.com/jXfWf5b.png
dr_kiszonka 3y ago
I think it may be more cost effective to put ads in subsidized smart glasses and contact lenses. (A little dystopian, I know.)