> In the end, building a polished, frictionless support chat was one of the best decisions that I have ever made for Paper. Many many years ago, I used to run

> In the end, building a polished, frictionless support chat was one of the best decisions that I have ever made for Paper. Many many years ago, I used to run a web hosting company. One of the first things I did was I built one of those little chat widgets that let me chat directly with visitors on my website. This was around the year 2000 and before I had ever heard of liveperson which was somewhat new at the time. That single feature did more for my business than anything I did. Because I could talk directly with customers (and potential customers), and because I was the sole decision maker for the business, I was able to say yes to ridiculously obscure requests for features that were easy to implement but very valuable to just one specific customer. My hosting business never grew into a large company but it did support me through college and for a while afterwards.