Study after study has shown the biggest hurdle is getting someone to go from paying $0 to $1. After that, the actual price seems to matter much less (ie. if som

Study after study has shown the biggest hurdle is getting someone to go from paying $0 to $1. After that, the actual price seems to matter much less (ie. if someone is willing to pay $1, they're probably willing to pay $10). Since you're not trying to game any ranking lists (e.g. Amazon bestsellers, App Store), there doesn't seem to be any reason to sell at a "bargain basement" price. A quick glance at the preview recipe shows that your ebook does have valuable content for its target audience. As others have suggested, $9.99 or so is probably going to be a sweet spot for you. Low enough for impulse buys, high enough to make decent money. (The only other explanation for low sales might be the plethora of free recipe websites out there. But you're selling to a captive audience that's already on your website and likes your content, so it's probably going to be less of a factor.)