Easier said than done, as there is a lot of transactional asymmetry. At first blush that may sound bizarre, as there are a lot more consumers than providers.

Easier said than done, as there is a lot of transactional asymmetry. At first blush that may sound bizarre, as there are a lot more consumers than providers. But from an individual company’s PoV that may be reversed: internal decisions are easier to make than customer-responsive ones, especially as the number of customers goes up. This is why we have things like food safety regulations.