I agree that indie has become an aesthetic. I suppose it was inevitable that once major game companies saw gamers embrace the creativity and freedom indie games

I agree that indie has become an aesthetic. I suppose it was inevitable that once major game companies saw gamers embrace the creativity and freedom indie games brought they'd try to capitalize on that "trend" themselves in the most shallow way possible. It seems like with every successful break from mainstream culture you'll see corporations attempting to capture the counterculture and homogenize it back into something they can control and sell back to the same people who tried to free themselves from those same corporations and the constraints they imposed in us in the first place.