The market for heirloom quality products has always been tiny, and ever will be. But the availability of "good enough" products has never been better than it i

The market for heirloom quality products has always been tiny, and ever will be. But the availability of "good enough" products has never been better than it is today. You just have to put in more effort to find them since 95% of advice found online is shill. The reason it's increasingly hard to find "good enough" in today's retail marketplace because 90% of us emphasize cost and convenience over fine design or workmanship. In past decades, if you wanted a solid product, you shopped at a bricks retailer you knew well (Sears, Macy's, Land's End) and you trusted their buyers to stock only good stuff. But today 90% of us shop online at retailers who stock mostly cheap disposable products because they're half the cost of "good enough" (and 1/10 the cost of heirloom), and because they can be delivered to to our door quickly and effortlessly. That's where double sigma (97%) of the supplier bell curve now. Unsurprisingly it takes a lot more effort for us to unearth the 3% that isn't ephemera, given we have to do the digging without retailers we trust.