Eh... as the Ford Maverick showed, people in the USA do want smaller and more efficient vehicles. Likewise, the Civic and Corolla have remained in the top vehic

Eh... as the Ford Maverick showed, people in the USA do want smaller and more efficient vehicles. Likewise, the Civic and Corolla have remained in the top vehicles for quite some time. People keep buying F150s because Mavericks became unobtainium really quickly, and the car space (as opposed to truck) has renewed competition from KIA and Hyundai which has dropped the overall sales figures for Japanese and American sedans. Also, vehicles under a certain size and weight are illegal in many US states so anything similar to a kei car is outlawed. It is therefore unknown whether or not Americans would like even smaller and more efficient vehicles, but demand for some small-ish models seems to indicate that they would.