Ok so perhaps it's passion for growing pawpaws: sell better and that's more revenue to grow the operation. Perhaps it's living more comfortably, working to live

Ok so perhaps it's passion for growing pawpaws: sell better and that's more revenue to grow the operation. Perhaps it's living more comfortably, working to live not living to work etc.: sell higher at fewer markets, grow/pick less. It may come as a shock to you, but I'm not a SV startup guy, and my own employment is certainly not income-maximised.