Google committed to removing support for cross-site tracking (which here is being confusingly called "cookies") because other browsers were implementing it as a

Google committed to removing support for cross-site tracking (which here is being confusingly called "cookies") because other browsers were implementing it as a privacy measure. They've taken a long time to do it because they made a somewhat impractical promise to remove cross-site tracking while maintaining its economic benefits via new privacy-preserving APIs (PrivacySandbox). For example, see https://developers.google.com/privacy-sandbox/relevance/protected-audience https://developers.google.com/privacy-sandbox/relevance/prot... (Disclosure: until 2022 I worked in this area at Google)