This is predicated on viable options being present and available to consumers. In a lot of cases, for a lot of products, the options offered are a curated selec

This is predicated on viable options being present and available to consumers. In a lot of cases, for a lot of products, the options offered are a curated selection by the dominant forces, packaged up to appear different, but offering fundamentally very little actual difference. In this scenario, you can not “vote with your wallet”.