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> I was in a Target yesterday (where I almost never go) and started getting really irritated by the fact that kitchen utensils etc., were segregated by brand in
by dctoedt 15y ago
> I was in a Target yesterday (where I almost never go) and started getting really irritated by the fact that kitchen utensils etc., were segregated by brand instead of by function.
In some cases, that might be because of shipping and (re)stocking logistics. I would guess that OXO products come to the retailer in one shipment, Le Creuset products in another shipment, etc. Especially when profit margins are thin, the retailer might not be interested in paying employees to re-sort products of different brands into functional groups. That'd be even more true if stocking were done by representatives of the different manufacturers or their distributors.
- rogerbinns 15y agoThe more likely explanation is the slotting fees retailers charge to have the products in the store in the first place. It is easier to sell a bunch of space and have that space occupied by the manufacturer. Depending on the product, the manufacturer can be responsible for filling the shelves and maintaining the display. As an example this is usually the case for Frito Lay products.
- anigbrowl 15y agoYou might be right, but I couldn't help noticing that if I'd purchased the more prominently merchandised products I'd have spent about $50 rather than $30. Years ago when I worked in computer retail, it was just part of the job to put all the hard disks in one spot, the network stuff in another, and so on, even though this meant extra work in splitting up the incoming shipments. That'd be even more true if stocking were done by representatives of the different manufacturers or their distributors. Very possibly the case, now I think about it. I know that's how 7-11 works, and I've noticed similar arrangements at Home Depot for some high-end products.