There are plenty of examples of companies that have stayed in business for a very long time while being focused on something other than maximizing profits, whet

There are plenty of examples of companies that have stayed in business for a very long time while being focused on something other than maximizing profits, whether that be prestige, quality, treating employees and customers reasonably well, promoting particular values. In N' Out, Hobby Lobby, Costco, Ferrari, A24. Not saying they're paragons of virtue, but they have missions other than "get as rich as possible" and this hasn't driven them to extinction. Presumably, over some long enough span of time, you need to at least not lose money to stay in business, but money doesn't need to be your only objective.