5 ms·

The basic problem in my opinion is they don't do anything special to differentiate themselves. Google Maps for example, not a big revenue point but they claimed

by sek 14y ago

The basic problem in my opinion is they don't do anything special to differentiate themselves. Google Maps for example, not a big revenue point but they claimed leadership in web development trough it. Facebook has so many engineers and over they years they don't invest in anything else than their site. They have a Login system, that's nice but there are a dozen of services out there now. There is even an own protocol for that, OAuth what everybody can use. Did they even try something else? I don't see a real strategy, or vision in their current behavior. The like button was nice to get more data, but that doesn't seem to be the Golden Cow. The Ad's are not targeted at all, they only use the fact that i am male and single. The ad's are similar to porn sites ("Find hot woman now...."), who can also be really sure that their users are male and probably single.

k-mcgrady 14y ago
"The Ad's are not targeted at all" Have you ever run an ad on Facebook? The level of detail you can get into when targeting is incredible. Because people have liked places, added their location etc. you can target an ad at people who live in a specific city and like x. e.g. If I was selling tickets to a Foo Fighters concert in Toronto I could target the ad so only people who live in Toronto AND have liked the Foo Fighters page get shown the ad.
- sek 14y ago
  This is my personal experience, obviously. Was your campaign successful? I heard bad things about return rates.
  - k-mcgrady 14y ago
    I've had mixed results. Sometimes it has worked but other times I think I've targeted to specifically at good poor results. As a Facebook user most of the ads I see are quite relevant. I think it depends on how many pages you've liked. I also close and mark ads that aren't relevant to me which might help. Right now it is showing me: - A HMTL5 course - A newly released album that interests me - A guitar player I might be interested in (I was) - A poker game & free chips offer (probably because I play Poker games on Facebook) - A tax ad as it is roughly tax time Admittedly there are also two that aren't at all relevant but considering the fact I never see relevant Google ads I think Facebook is doing a good job with ads. (I know this makes me sound like a Facebook evangelist, I promise I'm not :)
- bmm6o 14y ago
  I've heard that elsewhere, too. But as a Facebook user (not advertiser) I have to agree with OP. I can't remember ever seeing an ad on FB that seamed targeted to me in any meaningful way. I'd be interested to hear if my experience is atypical or I'm just not a typical FB user.
hdctambien 14y ago
If you "like" more things that you are actually interested in, you will start to see more targeted ads. I never "liked" anything for a while and I was getting those same generic ads (because they didn't have enough data to target me) but once I gave them the data they wanted, I started seeing ads for things that I am actually interested in (comedians I like coming to my city, adventure races in the area, movies that are opening soon). I find the ads on Facebook to be way better than the ads on Google (I actually click and buy things with ads from Facebook). However, if you go crazy and click the "like" button every time you see it, you will go back to seeing irrelevant ads.

by sek 14y ago

k-mcgrady 14y ago

"The Ad's are not targeted at all" Have you ever run an ad on Facebook? The level of detail you can get into when targeting is incredible. Because people have liked places, added their location etc. you can target an ad at people who live in a specific city and like x. e.g. If I was selling tickets to a Foo Fighters concert in Toronto I could target the ad so only people who live in Toronto AND have liked the Foo Fighters page get shown the ad.

sek 14y ago
This is my personal experience, obviously. Was your campaign successful? I heard bad things about return rates.
- k-mcgrady 14y ago
  I've had mixed results. Sometimes it has worked but other times I think I've targeted to specifically at good poor results. As a Facebook user most of the ads I see are quite relevant. I think it depends on how many pages you've liked. I also close and mark ads that aren't relevant to me which might help. Right now it is showing me: - A HMTL5 course - A newly released album that interests me - A guitar player I might be interested in (I was) - A poker game & free chips offer (probably because I play Poker games on Facebook) - A tax ad as it is roughly tax time Admittedly there are also two that aren't at all relevant but considering the fact I never see relevant Google ads I think Facebook is doing a good job with ads. (I know this makes me sound like a Facebook evangelist, I promise I'm not :)
bmm6o 14y ago
I've heard that elsewhere, too. But as a Facebook user (not advertiser) I have to agree with OP. I can't remember ever seeing an ad on FB that seamed targeted to me in any meaningful way. I'd be interested to hear if my experience is atypical or I'm just not a typical FB user.

hdctambien 14y ago

If you "like" more things that you are actually interested in, you will start to see more targeted ads. I never "liked" anything for a while and I was getting those same generic ads (because they didn't have enough data to target me) but once I gave them the data they wanted, I started seeing ads for things that I am actually interested in (comedians I like coming to my city, adventure races in the area, movies that are opening soon). I find the ads on Facebook to be way better than the ads on Google (I actually click and buy things with ads from Facebook). However, if you go crazy and click the "like" button every time you see it, you will go back to seeing irrelevant ads.