Tim Cook is also a brilliant strategist at using Apple's strength with suppliers. For example, Apple has first dibs on TSMC's cutting edge process. But even gam

Tim Cook is also a brilliant strategist at using Apple's strength with suppliers. For example, Apple has first dibs on TSMC's cutting edge process. But even gambles he lost, like making huge sapphire crystals for screens and maybe even phone bodies, are daring and innovative.