23andMe, Ancestry.com, and similar sites have extreme appeal to some of the oldest and least technical users. It's grandmas and grandpas who are willing to pay

23andMe, Ancestry.com, and similar sites have extreme appeal to some of the oldest and least technical users. It's grandmas and grandpas who are willing to pay $20/month for a DNA site. The Venn diagram of DNA site users and online/telephone scam victims has to have a big overlap. This is a tough population to increase the security for. They are highly vulnerable to social engineering, reuse passwords, use weak passwords, and struggle mightily with 2FA or other methods. But that's the gig, it's on 23andMe to solve it.