1. Tackle a hard problem : a) is interesting b) hard to follow 2. Choose a technology stack that will work for our projected scale and that we knew well (hint

1. Tackle a hard problem : a) is interesting b) hard to follow 2. Choose a technology stack that will work for our projected scale and that we knew well (hint - may not be pop). We are having fun and will (shortly) be delivering as much joy as we can manage to our user community.