In some areas perhaps it hasn't got some of the functionality that Dropbox has, but it also seems to be scratching a lot of itches which Dropbox isn't even cons

In some areas perhaps it hasn't got some of the functionality that Dropbox has, but it also seems to be scratching a lot of itches which Dropbox isn't even considering scratching. This is not to say Dropbox should consider. Just I don't think you could say this offering pales in comparison to Dropbox. The app SDK in particular looks exciting.