https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/Crossing_the_Chasm > with a particular focus on the "chasm" or adoption gap tha

https://en.wikipedia.org/wiki/Crossing_the_Chasm https://en.wikipedia.org/wiki/Crossing_the_Chasm > with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets. > The author argues there is a chasm between the early adopters of the product (the technology enthusiasts and visionaries) and the early majority (the pragmatists) Early adopters are a small minority, it's hard to give exact numbers but 5% sounds about right. It's MUCH harder to get the pragmatists, late adopters, etc to use a new product. It generally requires a revolutionary product or brilliant PR and marketing (Linux doesn't really have PR and marketing and revolutionary would be a strong term for a product that's been in the market 30+ years).