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Monetizing the web directly is practically impossible You know, there is this concept called subscriptions, and if more businesses would just focus on creating
by blantonl 3y ago
Monetizing the web directly is practically impossible
You know, there is this concept called subscriptions, and if more businesses would just focus on creating value for their customers, more businesses would get their customers to actually pay them directly vs a massive race-to-the-bottom revenue architecture, such as advertising and get-as-many-eyeballs as possible.
I know it's a novel concept, but I completely removed all advertising from one of my core businesses, and while I lost out on a pretty hefty revenue stream, the goodwill it generated with my customers increased my subscription revenue (read: customers opening their wallets and paying me directly), and it dramatically decreased my time and effort trying to manage the shit-show that is Internet advertising.