Consumer pressure (aka outrage, real or invented) is certainly a factor, but advertisers seem to be coming to the conclusion that X isn't worth the agita, indep

Consumer pressure (aka outrage, real or invented) is certainly a factor, but advertisers seem to be coming to the conclusion that X isn't worth the agita, independently of any given week's particular rumpus. If I'm the CMO of <bigcorp>, I can either be watching 24x7 for a blowup that is going to consume all my people and news cycles about my company for a week, or I can just give up on X and move my spend to, say, YouTube or Tiktok. I only have so many cycles in the day, and X no longer even gives me decent information about my reach (eg they withdrew from the MRC audit that advertisers use to validate reach). Pulling back is an easy decision. Like Elon said in his Dealbook interview last November, let's see where the chips fall.