The problem with being driven by fear/failure is that it's not a destination, it's all the anti-destinations. Destinations are then selected, tried, rejected, r

The problem with being driven by fear/failure is that it's not a destination, it's all the anti-destinations. Destinations are then selected, tried, rejected, repeat. If there's no vision and conviction in the chosen direction and commitment to it, you will lose out to competitors that are actually driven by passion to it, rather than merely heading there to avoid their negative motivator. My experience with something similar was getting hired at a tech company that was doing well. Their image appeared like a succeeding startup, but they were making bank, and with that their top priority was not upsetting the cash cow. It took over a year while I was there to release updates to the webapp more than a few times per month. This is why innovation happens elsewhere.