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People hate ads but they hate paying for content even more. There are startups that offer a pay per article integration for publishers but it never really caugh
by makestuff 3y ago
People hate ads but they hate paying for content even more. There are startups that offer a pay per article integration for publishers but it never really caught on. Monthly subscriptions to one publisher work decently but people are tired of that too.
Ad revenue adds so much juice to the profit margins, just look at Netflix/amazon prime/etc. None of them could resist the ad tier.
I think about this a lot because I dislike the ad tech industry and would like to leave it (even though I currently work in it) but I honestly don’t know what the solution is besides ads.
- wkat4242 3y agoI know, but BAT isn't going to transform the ad industry. It has nothing to offer to them that they don't have now and will only make things harder for them. The only thing that will do that is a legal framework that forbids tracking so untracked ads are worth more because they no longer have to compete with the tracked ones. After all there will be no retargeting etc. It will have to be purely contextual. The EU unfortunately stopped short of doing that and created the cookiewall plague in the process. For which they are rightfully blamed. Ps I don't really hate paying for content but the "sign up for a recurring $20 monthly subscription just to read this one article" like most sites are doing now is complete BS too of course. Of course nobody wants that unless they are already a regular reader.