4 ms·

Word of mouth and PR are zero-sum games with even fewer winners than advertising. Nice if you can get it though.

• MichaelZuo 3y ago
  Not really? Sam's club is doing fine competing against Costco. And I doubt their 'digital media budget' is anything significant either.
  • crowcroft 3y ago
    Groceries in the US is one of the largest and most competitive markets in the world. Two companies are absolutely the exception to the norm.
    • MichaelZuo 3y ago
      Why would being 'one of the largest and most competitive markets in the world' make it inapplicable as a counter-example? If anything, the higher the competitiveness, the better a counter-example it makes.
      • crowcroft 3y ago
        I think we're probably coming into this from very different contexts which don't make for a conducive discussion online. https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=US&view_all_page_id=20582642681&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all https://www.facebook.com/ads/library/?active_status=all&ad_t... https://adstransparency.google.com/?region=US&preset-date=Last+30+days&domain=costco.com https://adstransparency.google.com/?region=US&preset-date=La...
        • MichaelZuo 3y ago
          Your second link doesn't make sense? Why would other companies advertising on costco.com relate to Costco's own advertising practices elsewhere?